What is SEM?
Essentially is a process to improve your website position in Google, Yahoo, MSN ,Ask & like that search engine if you think there are more than million website online today how will get people find your website & more than 75 % New visitor arrive via search engine. therefore search engine marketing is best way to attract new visitor.
Number one area of pay per click is Google ad words
Basic Structure of Google Adwords
First do keyword research: Monitor all keyword what working what not.
Textual ads: text advertising is a form of contextual promotion where specific keywords within the writing of a web-page
Google search: Google Search is the most-used online search engine on the World Wide Web
Tips For Goolge Search :Use bracket on keywords
Example [keywords ]
Focus on Buyer words like buy , services,Discount
Geo target your Region
Tips For Google network: Google network sites is basically any websites which sign up for google adsense & they sharing 50% of revenue.
Set up daily budget for all campaign.
Manage Domain that convert leads into conversion aslo you can block domains into which is not helpful for business
Image ads: Image ads are ads that appear with a picture
Google network: Create simple image in landing page
Small tips for SEO: Use Pay per click (PPC) data for keyword Research if you target on this keywords you will get more business from SEO aslo.